Growth & Content Opportunity Report
Prepared for Locust Valley Dentists
Executive Summary
Locust Valley Dentists has an outstanding, well-optimized website and a strong reputation in the community. The next step is to deepen patient engagement and, if desired, attract more patients from nearby towns. Here’s where creative content and strategic growth can take you further.
Current Strengths
- Local SEO Dominance: #1 on Google for “Locust Valley dentist” and similar phrases.
- Reputation: Over 500 five-star reviews and a complete Google Business Profile.
- Professional Branding: Modern website, clear credentials, strong calls to action, and comprehensive service pages.
- Educational Content: Active, patient-friendly blog and detailed information for all core services.
Growth Opportunities
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Bring Your Practice to Life with Video & Comfort Content:
- Create a warm, approachable “Meet the Doctor” video and short FAQ clips to help new patients feel at ease.
- Showcase your team and office culture through behind-the-scenes and staff spotlight videos.
- Share anonymized patient journey stories or staff-read thank-you notes to build trust, while respecting privacy.
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Keep Content Fresh & Approachable:
- Maintain a steady rhythm of blog updates, social posts, and gentle reminders that reflect your patient-centered approach.
- Introduce new content formats, like short videos or comfort tips, to engage current and future patients.
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Optional: Attract New Patients from Neighboring Towns
- If you want to expand your reach, consider adding dedicated landing pages for towns like Glen Cove, Oyster Bay, and Sea Cliff. These pages can help you show up in Google searches for “dentist near [town]” and gently invite new patients to your practice.
- This is a strategic growth idea—not a reflection of any current gap or weakness.
How Ritual Media Can Support Your Growth
A Personalized Content Partnership for Locust Valley Dentists
- Designed exclusively for Dr. Koster and her team to help more patients feel at ease, build trust, and showcase the warmth of your practice—month after month.
- Video Content & Personalization:
- Script, film, and edit personal intro/team videos and FAQ answers to build trust and comfort for new and anxious patients.
- Coach Dr. Koster and staff for a natural, confident, and authentic on-camera presence—no acting, just genuine connection.
- Help create behind-the-scenes, “day in the life,” or staff spotlight videos to make the practice more relatable and approachable.
- Produce gentle patient stories (anonymized), staff-read thank-you notes, and community highlights.
- Blog & Community Storytelling:
- Custom-written, SEO-optimized blog posts to answer patient concerns, showcase expertise, and boost Google rankings for specialty services.
- Brainstorm and help produce blog posts or short videos that highlight real office life, community involvement, staff milestones, and anonymized patient success stories.
- Advise on maintaining a steady, approachable publishing rhythm to keep your practice top-of-mind for new and returning patients.
- Scripts & Camera Coaching:
- Personalized on-camera scripts for you and your team—crafted for clarity, comfort, and your authentic voice.
- Supportive camera coaching to help you feel relaxed, confident, and natural on video (no acting, no pressure—just genuine connection).
- Gentle guidance for first-timers and anyone nervous about being on camera.
- Local Landing Page Strategy (Optional):
- If you decide to grow into new towns, I can advise on content and structure for dedicated landing pages targeting Glen Cove, Oyster Bay, Sea Cliff, etc.—so your practice shows up for more local searches.
- This is a growth idea, not a core need, and can be implemented by your web team if/when you’re ready.
Website & SEO Needs (To Be Handled by Your Website Team)
Important: Your website and SEO for Locust Valley are already well-optimized. All technical updates, new landing pages, and SEO enhancements are for your in-house web/IT team to implement. Ritual Media provides recommendations and content suggestions only.
- Add local landing pages for Glen Cove, Oyster Bay, Sea Cliff, etc. if desired for growth.
- Continue to highlight patient reviews, community involvement, and specialty services.
Workflow & Success Metrics
- Kickoff call to align on content priorities and timelines.
- Monthly planning for blog/video topics and content delivery.
- Easy handoff: All content provided in ready-to-use formats for your team.
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Success measured by:
- Increased reach and views for video content (on website and social platforms).
- Positive feedback from patients or staff (mentions of videos, comments, or word-of-mouth).
- Growth in brand trust and awareness (qualitative feedback, new followers, or recognition in the community).
- Blog content supporting patient education, trust, and SEO (not engagement metrics like comments or shares).
- New patient inquiries (when they happen), with the understanding that bookings are a long-term outcome and not an immediate KPI.
Kickoff Project: Signature Doctor Intro Video
- Signature Doctor Intro Video (up to 2 minutes, website & social media ready): $1,200
- Includes planning, scripting, on-site filming, editing, two rounds of revisions, and delivery in both horizontal and vertical formats.
- Recommended as your first project—can stand alone for month one, or bundle into a larger content plan.
- See storyboard and sample direction: ritualmediapro.com/locust-valley-dentists
Monthly Momentum Package (Ongoing Content, Starts After Intro Video)
- A personalized content partnership for Locust Valley Dentists
- 2 two-hour on-location shoots per month (at your office, minimal disruption)
- Up to 10 fully edited social media videos per month (15–45 seconds each, FAQ, team, comfort, or patient-focused)
- 10 branded social media photos per month (team, office, community, comfort amenities)
- 2 custom-written, SEO-optimized blog posts per month (up to 750 words each, topics chosen for your patients and growth goals)
- Monthly creative consultation
- Advanced editing (sound design, overlays, captions, color grading)
- Platform optimization for Instagram, Facebook, YouTube Shorts, and your website
- Up to 2 rounds of revisions per video
- Priority scheduling
- Pause or cancel anytime—no long-term contract
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Need more than one location per shoot?
Contact us for a custom quote to ensure enough time for quality results. - $1,300/month
Special First Month Benefit:
To make sure Dr. Koster and the team feel at ease on camera, all shoots in your first month will be up to three hours each (instead of two).
This gives us extra time for gentle coaching, retakes, and helping everyone feel comfortable—without rushing.
Starting month two: Shoots will transition to two hours each as your team gets into the groove and the process becomes more efficient.
To make sure Dr. Koster and the team feel at ease on camera, all shoots in your first month will be up to three hours each (instead of two).
This gives us extra time for gentle coaching, retakes, and helping everyone feel comfortable—without rushing.
Starting month two: Shoots will transition to two hours each as your team gets into the groove and the process becomes more efficient.
Add-Ons
- Extra blog post (up to 750 words): $100 each
- Additional video edits or cutdowns: $150 each
- Extra revision round: $100
- Raw footage delivery: Requires purchase of a hard drive (client-provided or billed at cost) plus $50 for file transfer time
Note: Your web/IT team is responsible for uploading and integrating videos and blog posts. Pricing is for creative/content services only.